Opioids are strong painkiller that are highly effective for acute pain. Opioids are also important as pain relief for many cancer patients.
For patients with chronic, non-malignant (not cancer-related), opioids show little effect, while the risk for serious adverse effects and addiction is high.
Countries like USA and Australia have had a dramatic increase in the use of opioids for chronic, non-malignant pain. This has contributed to the so-called opioid epidemic, where large groupss of patients have developed addiction, and deaths caused by overdose has increased dramatically.
Even though we have not seen the same development in Norway, there has been an increase in the use of opioids. Our goal is that this KUPP-campaign can contribute to slow and prevent an increase in the use of opioids in Norway.
In this campaign we will focus on updating general practitioners on recommendations for the use of opioids and other medicines and non-pharmacological treatments for patients with chronic, non-malignant pain.